Personalized Interactive Engagement with Dynamic Video Display

Background
AstraZeneca sought a solution to enhance engagement at their conferences by dynamically displaying targeted video content based on attendee positions. They required specific categories—heart, kidney, and blood—to be addressed based on where individuals stood.

Our Solution
We developed a lidar-based trigger detection system that accurately pinpointed attendee positions and triggered video playback accordingly:

• Single Person Detection: Displayed full-screen videos corresponding to the attendee's category of interest.
• Multiple Persons Detection: Split the screen into sections, playing distinct videos simultaneously for each group.

Results
Our solution successfully enhanced engagement by delivering personalized content tailored to attendee positions, improving overall event interaction and satisfaction.